A Facebook business page is a free public profile you can create for your local business, brand, or product. Similar to your personal Facebook account, you can use the Page to promote your business or products by posting status updates, links, event announcements, comments, or photos and videos.
On your Facebook page, click the drop down arrow at the top right. Next, click Create a Page. Select the type of page that fits your small business — either Local Business/Place or Brand/Product. Fill out all empty fields like contact information, address, category, and business name. Finally, click Get Started.
On that note, let's dive in:
STEP ONE : CREATE A PAGE ON FACEBOOK
Login to your personal Facebook account. You will be able to create a new Facebook business page directly from your profile. To create your page, start by clicking the drop down arrow at the top right hand corner of your Facebook page. From the drop down, click “Create Page.”
Choose “Create Page” from the drop down arrow located at the upper right corner of your Facebook page.
You will next be taken to a different window where you can choose a category that best fits your business. You can choose from the following categories:
Local Business or Place
Company, Organization or Institution
Brand or Product
Artist, Band or Product
Cause or Community
If you are a local business with a physical location, you will want to choose “Local Business or Place.”
STEP TWO : ENTER YOUR BUSINESS INFORMATION
To complete setup of your page, you will need to provide basic information about your business, including:
Your business name
Page category that represents your business best
Facebook now requires local business or place to provide all the information above before allowing you to create a page. You won’t be able to move on to the next step without the information above, so have it handy when creating your Facebook business page.
STEP THREE : UPLOAD PROFILE AND COVER PHOTO
Choose a profile picture that will draw people to your page. One idea is to use a picture of your product, whether that be a popular cafe item (coffee house), a beautifully decorated living room (real estate) or a nice looking smile (dentist). You can also use your logo or other images customers associate with your business such your street sign or storefront.
The 3 things to keep in mind when choosing your Facebook pictures are:
Represents your business (think branding)
High resolution at least 170x170 for your profile and 828x315 for your cover photo
If you are having trouble finding a cover image, you can create one for free using Canva.
Once you upload your profile and cover photos, the initial setup is done, and you will be taken to your new Facebook business page. We recommend following the steps below to fully complete the setup of your new Facebook page.
STEP FOUR : INVITE FRIENDS TO LIKE YOUR PAGE
On the first screen after uploading your cover photo, you will receive a prompt to invite your friends. Invite as many of your friends as you can to increase your page following.
Get the first few followers on your Facebook business page by inviting friends from your personal account.
STEP FIVE : ADD BUSINESS DETAILS
On the middle part of your new Facebook page, you will receive a welcome banner with tips on improving your page. Click the “See All Page Tips,” and take the time to provide as much information as you can. We recommend adding the following details to your new Facebook business page:
Short Description – Provide a brief description of your business (e.g. ATX brokerage specializing in new construction condos)
Business Hours – Include your store hours so people know when you’re open
Username – This will appear at the end of Facebook’s URL (facebook.com/mynewbusiness). Pick an easy username to help people find your page
Your Website Link – Add your website URL so people can visit your site directly from Facebook
Create a Group – Create a space where your customers can connect with each other and discuss your products or services.
STEP SIX : ADD BUTTONS TO YOUR PAGE
Once you add all the important details to your Facebook page, click the blue “+Add a Button” option on the upper right hand corner of your page. This feature will let your customers perform a specific action quickly and directly from your page, including:
Book Services: Let customers avail a service or start an order
Get in Touch: Let customers contact you on the page via phone, a custom form, direct message, etc.
Learn More: Provide customers with more information about your business through a short video or link to your company’s about page
Make a Purchase or Donation: This can be used to link directly to a product page on your website where customers can purchase products.
Download App or Game: Let customers download your app or play games
Add a button that will make a direct impact on your sales or business. For example, if you own a restaurant, you can use the “Book Services” button to allow customers to make a reservation. You can also link this button to a specific page on your website to drive traffic to your site.
WHAT TO DO WITH YOUR FACEBOOK BUSINESS PAGE
Now that you have created your business Facebook page, make sure that you manage it and constantly engage with your followers. Here are a few things that you should do to get the most out of your page:
BRING PEOPLE TO YOUR PAGE
People that are interested in your business Facebook page can easily link to your site or find your store from the information on your page. Having a Facebook page for your business only helps more people locate you when looking for your type of business on Google.
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